About Sales Star Inventory The Sales Star Inventory was created in 2006 by Raymond Phoon and introduced in his book, "The DNA of a Sales Superstar", 2009; which was clinically adapted from the Directive Communication Psychology Colored Brain Communication Inventory by Arthur F Carmazzi. The Colored Brain Model is a part of the Directive Communication […]

What is the Certified Sales Trainer program? Accredited by Sales and Marketing Institute International, CSP.  Become and Internationally recognized & certified Sales Trainer and be part of a growing network of Sales Trainers & Practitioners. The Certified Sales Trainer program (CST) is an internationally recognized accreditation by Sales & Marketing Institute International and Sales Star […]

What is The 12 Principles of Highly Effective Leaders?

The "12 Principles of Highly Successful Leaders" stands as a globa Leadership Development Program, offering comprehensive training to cultivate top-tier leaders across all levels of your organization.

Upon conducting four decades of research into the top 10% of exceptional leaders and performers across various industries, we discovered a common denominator among them—12 fundamental principles that serve as the universal thread that links the crème de la crème to one another. These principles serve as the common thread among the most accomplished individuals. Implementing these 12 principles serves as a robust predictor of personal and professional success for leaders.