How to Master Both the Sales Process and the Sales Cycle
Imagine this: Your sales team nails the pitch, the proposal is perfect, yet the deal stalls. Emails go unanswered. Approvals drag. The quarter ends and the deal slips. Sound familiar? You’re not alone. In today’s business landscape, 74% of B2B deals take four months or more to close. Buyers are informed, competitors are aggressive, and expectations are constantly shifting. This VUCA environment has rewritten the rules of selling. Charisma and persistence are no longer enough. Deals aren’t won by who talks the loudest—they’re won by those who understand the mechanics behind every stage of the sale and know how to strategically manage both the sales process and the buyer’s journey. The Two Forces That Drive Sales Performance Sales today is not just about closing. It’s about mastering two interconnected forces: Companies that master both forces gain a clear competitive edge. They don’t just build predictable pipelines—they create scalable, sustainable growth. Those that ignore the balance? Deals stall, revenue slows, and competitors take the lead. Why Many Teams Confuse the Two Many sales teams confuse the sales process with the sales cycle. They treat them as if they’re interchangeable,but they’re not. You can have the most beautifully documented sales process—complete with stages, scripts, and KPIs—but if your team is unable to adapt to the buyer’s decision-making timeline, deals stall. Proposals sit unread. Momentum disappears. The reverse is equally risky: relying too heavily on star performers. These “natural closers” may win big deals using intuition and relationships, but their success isn’t scalable nor sustainable. New hires struggle, leadership lacks accurate forecasts, and growth stagnates. Let’s take a look at Allbound’s story. A fast-growing SaaS provider, they faced a challenge familiar to many sales teams: despite having a talented team and a documented five-stage sales process, deals kept stalling. Their average sales cycle stretched to 92 days, forecasting was unreliable, and leadership struggled to predict revenue. The issue wasn’t effort—the team followed the playbook precisely—but the process didn’t reflect buyer reality. Enterprise clients involved multiple stakeholders, lengthy procurement approvals, and shifting internal priorities, making the rigid process ineffective. To address this, Allbound decided to rethink how its team sold. They embraced the science of the selling process—clear steps, consistent qualification, structured follow-ups—but combined it with the art of the sales cycle—moving in rhythm with buyers, adapting to their priorities and timing. Instead of relying solely on static scripts, they implemented advanced tools to gain real-time buyer insights, adopting an insights-based selling approach that surfaced what actually mattered in each conversation. This shift gave Allbound’s managers unprecedented visibility into deal health. They could identify bottlenecks early, coach reps on objection-handling with data rather than guesswork, and ensure qualification steps were standardised without losing flexibility. Reps were empowered to tailor their approach to each stage of the buyer’s journey while still operating within a repeatable framework. Deals no longer felt like “pushing” buyers through a funnel but rather guiding them naturally along their decision path. The results spoke for themselves. Sales cycles dropped from 92 days to just 16. Forecasting accuracy improved by 85%, win rates doubled, and onboarding time for new reps fell by 40%. Customer acquisition costs declined as deals progressed with less friction. More importantly, Allbound created something scalable: a system where every rep—not just top performers—could succeed because process and cycle were aligned. It’s proof that when the science of process meets the art of the sales cycle, sales excellence happens. Deals close faster, forecasts become more reliable, and customer relationships deepen because buyers feel understood and guided—not pressured. This balance of structure and adaptability turned Allbound’s sales motion into a predictable, sustainable growth engine. The Science of Selling: The Sales Process In today’s data-driven market, successful sales teams don’t just rely on instinct—they rely on structure as well. A well-defined sales process is more than just a checklist; it’s the foundation of a high-performing sales organization. It provides clarity, consistency, and repeatability, transforming selling from a game of chance into a predictable science. At its core, the sales process is a step-by-step framework that guides prospects from the first interaction to the signed deal, answering critical questions like: Why the Sales Process Matters Research from Harvard Business Review shows that companies with a documented sales process achieve up to 28% higher revenue growth compared to those without one. Yet only 46% of sales teams report having a clearly defined process in place. Without structure, sales teams operate like pilots without a flight plan—leading to longer cycles, inconsistent results, and unpredictable forecasts. Case Study: TTMS’s Sales Process Reinvention TTMS is a mid-sized organization in the life sciences sector that found itself growing fast, but with major frictions in how it sold. Sales reps were operating independently, customer data was fragmented, leads were being lost in the pipeline, and forecasting was unreliable. Leadership realized that despite having talent, growth was being bottlenecked by a lack of structure. To fix this, TTMS embarked on a sales process reinvention project. They worked closely with their sales, operations, and marketing teams to map what “good selling” should look like at each stage—from lead capture to deal close—and codified that as their new standard sales process. Key changes included clearly defining each stage (lead → opportunity → closed won/lost), assigning explicit responsibilities (who does what when), introducing structured follow-ups and activity reminders, strengthening cross-department communication so nothing slipped through gaps, and building dashboards that let managers see pipeline and stage-by-stage conversion metrics in real time. The results were striking after they rolled out the updated process. Lead loss decreased significantly because every lead was tracked and followed up according to the process. Pipeline visibility improved, enabling leadership to spot issues (like a stage where many deals stalled) and intervene quickly. Forecasting reliability increased, giving the company better confidence in quarterly planning. Yet having a well-defined process is only half the equation. To turn consistency into real wins, sales teams must also embrace the art of selling — aligning with the buyer’s rhythm and adapting to
4 Ways to Turn Objections into Opportunities
We’ve all had experiences where we think the deal is going well before the dreaded objection is played. Suddenly, your sale has been derailed by the proverbial handbrake and everything comes to a screeching halt. A prospect will suddenly tell you that your price is too high, they don’t have the budget, or they aren’t sure about your product/service’s value add. The good news is that objections aren’t dealbreakers. In fact, we have a saying in our organization: “Objections are from heaven.” While I know it sounds crazy, but hear me out–objections are a perfect way for you to address concerns, emphasize on value, and build stronger relationships with your clients. Whatever level you’re in your sales cycle, we’ll show you 5 surefire ways of turning objections into opportunities. What is objection handling? Objection handling is a crucial part of the sales process. This is the best situation to be in, because you’ll be able to address and overcome customers’ concerns. As a sales professional, this is your chance to turn a hesitant prospect into a loyal customer. Most objections stem from two main issues: The key to this is anticipation. By anticipating these objections before they’re raised, you can proactively address them with valuable dialogue, instead of reacting reflexively. Common Types of Objections 1. Budget/Price Objections “It’s too expensive.”“We don’t have the budget.” If you’re in sales, you’ve probably heard these objections countless times. But before jumping to offer a discount, take a step back and assess the real crux of the objection. Is the price genuinely too high compared to the market rate? Or does the prospect simply not see the full value of your product or service yet? If it’s a matter of price, slashing numbers isn’t always the best move. Instead, focus on reinforcing the unique value your offering brings. For example, let’s say your product is 20% more expensive than a competitor’s. Why? Maybe it’s built to last longer, offers superior service, or delivers better long-term results. Instead of competing on cost alone, highlight these differentiators and show how they directly solve your prospect’s pain points and drive better business outcomes. Ultimately, price objections are often value objections in disguise. When you shift the conversation from cost to impact, you’ll find more opportunities to close the deal—without immediately resorting to discounts. 2. Authority objections “I’ll need to get my boss’ approval on this.” At first glance, this might seem like a straightforward objection. But is it really about needing approval, or is it a sign that your prospect isn’t fully convinced yet? If your company is relatively new or not widely recognized in the industry, prospects may be wary to move forward. Many businesses prefer working with established brands that have a proven track record. So how do you overcome this hesitation? Leverage social proof. Support your pitch with case studies, testimonials, and success stories from similar companies in their industry. Show how your product or service delivers real results, making it easier for your prospect to advocate for you internally. But what if they genuinely aren’t the decision-maker? In that case, your goal should be to identify and connect with the true key stakeholders. If that’s not possible, equip your prospect with compelling data, clear benefits, and persuasive messaging to help them champion your solution within their organization. By reinforcing credibility and ensuring the right people have the right information, you can streamline the approval process and increase your chances of closing the deal. 3. Lack of urgency objections “This isn’t a top priority for us right now.” This objection typically means your prospect doesn’t see an urgent need for your offering. Instead of pushing harder, take a step back and dig deeper. Ask strategic questions to understand why addressing their challenge isn’t a priority at the moment. Are they focusing on other pain points first? If so, there may be an opportunity to position your solution as a way to help with those pressing concerns. By aligning your offering with their immediate business goals, you can shift the conversation from “not now” to “let’s explore this further.” 4. Lack of need objections “This isn’t something we need at our company.” When a prospect says this, it’s often because they don’t fully understand how your product or service can benefit them—or they’re simply too busy to listen. Instead of immediately trying to convince them, take this as a chance to qualify the prospect further. Use open-ended questions and active listening to uncover their pain points, challenges, and goals. If your offering truly isn’t the right fit, you’ll know early and can move on. But if there is potential value, you can tailor your approach to show exactly how your solution addresses their specific needs—turning initial resistance into real interest. Ready to Empower Your Sales Team and Transform Your Workplace? Sales isn’t just about closing deals; it’s about resilience, growth, and building connections that last. At PowerUp Success, we help sales teams navigate challenges with confidence, embrace a growth mindset, and unlock their true potential. Our range of signature programs is tailored to meet the unique needs and challenges of your industry. Whether it’s boosting team performance, enhancing leadership skills, or fostering collaboration, we’ve got the right learning solutions to get you there. The best part? We customize everything to ensure it fits your specific goals and vision. Ready to transform your sales team and drive success? Let’s chat! Claim your complimentary 15-minute consultation today. Call us at +603 7960 3088 or email us at [email protected].
How to Unlock Your Inner Sales Superstar to Increase Sales, Attract the Right Clients, and Close More Deals
If you’ve ever wondered what makes top salespeople stand out, it’s not just about knowing the product—it’s about having the right mindset and skills. But to develop the right mindset and skills, you first need to understand your unique sales identity and approach. According to a 2022 McKinsey study, top sales performers not only have product knowledge but also demonstrate self-awareness, emotional intelligence, resilience, and a growth mindset. These qualities enable them to connect deeply with clients, handle challenges effectively, build long-lasting relationships, and ultimately drive sales success. The good news? Anyone can unlock their inner sales superstar with the right insights. Sales success isn’t about having a flawless pitch—it’s about understanding your natural selling style, harnessing your strengths, and adapting to different situations and buyer personas. Know Thyself: Self-Awareness is Key to Success Before you can grow, you need to understand where you’re starting from. Self-awareness is a crucial first step for any sales professional. Knowing your strengths, weaknesses, core values, and behavioral tendencies allows you to craft a sales approach that aligns with your natural disposition. Salesforce (2022) found that 60% of top salespeople consistently self-assess to refine their strategies, stay adaptable to new trends, and identify areas for improvement. Think of self-awareness as a personal audit—it helps you determine what’s working and what’s not. For example, maybe you’re great at building rapport but struggle with closing deals. Or perhaps you excel at presenting solutions but find negotiations challenging. Understanding your natural sales identity, competencies, and disposition enables you to refine your approach and thrive in an ever-changing sales landscape. Quick Tip: After every sales interaction, take a few minutes to reflect. What went well? What could you have done differently? Write down any feedback you receive and use it to improve. Research from McKinsey & Company (2023) found that top performers who engage in continuous reflection and self-evaluation see a 25% higher success rate than those who don’t. Embrace Challenges by Understanding Your Sales Disposition (Sales EQ) Rejection and setbacks are inevitable in sales. Whether it’s a client ignoring your calls or a deal slipping through your fingers, it can be disheartening. But top salespeople don’t take rejection personally—they see it as an opportunity to learn and improve. A 2021 Harvard Business Review study found that people with a growth mindset recover from setbacks faster and develop smarter strategies. A powerful way to bounce back stronger is by understanding your natural sales disposition. Your selling style influences how you navigate challenges, engage with clients, and close deals. In The DNA of a Sales Superstar, Ray Phoon categorizes selling styles into four main profiles: Communicator – Survivor Compliance – Executor Community – Supporter Collaborator – Organizer Understanding your profile helps you leverage your strengths while improving on your weaknesses. Understand Your Clients Disposition Type (EQ) Ever wondered what truly sets top salespeople apart? Sales isn’t just about hitting targets—it’s about building relationships. The best salespeople don’t just sell; they help clients buy (Ray Phoon). Understanding your client’s disposition allows you to tailor your approach, foster trust, and create meaningful connections. Salesforce (2022) found that sales professionals with high emotional intelligence (EQ) close deals 60% faster than their peers. Every client has a different buying style—some are enthusiastic and quick to decide, while others are cautious and require detailed information. By recognizing these cues, you can adjust your approach accordingly. Quick Tip: Before meeting a client, try to research their background, industry, and/or work experience. This can give you insights into their decision-making style and help you engage with them more effectively. Listen More Than You Speak: The Art of Active Listening True sales success isn’t about talking—it’s about listening. Active listening means fully understanding your client’s concerns, needs, and desires before offering a solution. According to Gartner (2022), salespeople who actively listen are 70% more likely to build trust and close deals. When you genuinely listen, you gain valuable insights that allow you to present your product in a way that resonates with the client’s needs. Quick Tip: Ask open-ended questions to encourage meaningful conversations. Don’t rush to respond—pause, reflect, and ensure you fully understand before providing a solution. Build Real Relationships: Sales Is About Trust, Not Transactions People buy from those they trust. A Nielsen (2022) report found that 84% of consumers are more likely to purchase from brands they feel personally connected to. Building trust isn’t just a feel-good strategy—it’s a business imperative. One of the best ways to build trust is by maintaining high character in your sales identity: A charismatic salesperson may win clients in the short term, but those with strong character build lasting relationships that drive sustained success. Remember: you have a great personality if you are outgoing and always know the right thing to say. You have a great character if you are honest and genuine, even when it’s difficult to be so. Quick Tip: Be genuine. Show clients that you care about more than just the sale. Maintain integrity, honor your commitments, and prioritize their needs over quick wins. Trust is your most valuable currency in sales. Stay Curious: Never Stop Learning Sales is constantly evolving, and the best salespeople are lifelong learners. Whether it’s staying up to date on industry trends, mastering new tools, or refining techniques, continuous learning gives you a competitive edge. LinkedIn’s State of Sales Report (2021) found that 92% of top-performing salespeople engage in continuous learning. The ability to adapt is crucial. Virtual selling, for instance, has transformed sales in just a few years, and those who embraced it early saw tremendous success. By committing to ongoing education, you position yourself to navigate change effectively. Quick Tip: Dedicate time each week to professional growth. Read industry blogs, attend workshops/training programs, or watch expert webinars. The more knowledge you acquire, the more confident and competitive you’ll be. Unlock Your Sales Superstar Today Sales success isn’t about delivering the perfect pitch—it’s about knowing yourself, understanding your clients, and continuously evolving. By developing self-awareness, understanding your sales
Why Tone of Voice Is Important For Your Brand
Every word you put into your content, website, social media and marketing collateral defines how your business is perceived. Writing can emphasise who you are as a brand through the blogs on your website or product descriptions. However, content alone won’t build you long-lasting customer relationships. It’s all in how you engage your audience by having a tone of voice in your copywriting. So whether you like it or not, writing is branding. In this blog, we’ll share about: What is ‘Tone of Voice’? It’s what you choose to describe your brand’s personality and values to your audience, and it remains consistent across all the content you create. The tone, however, is changeable to convey different attitudes. It adds flavour to your voice and keeps your content fresh. Your brand can have one voice as well as many different tones to refine that voice. Your tone of voice plays a significant role in brand identity. Think of it like this, your content as the “what” and your tone of voice as the “how”. As different purposes call for other measures, your tone of voice may vary from time to time. Now, what does that mean for your business and brand? How can your company benefit from a clear and defined tone of voice? Considering how crowded the digital landscape is, there’s chatter from both businesses and individuals alike. Everyone is competing to differentiate and stand out in the crowd. Moreover, there’s just so far you can go with a great logo, content and product features. Instead, you need to give your written content as much attention and consistency as the other elements of your brand profile. Why you need a tone of voice for your brand 1. Establishes your brand2. Builds trust3. Creates an emotional connection with your audience (humanises your brand)4. Keeps your messaging fresh5. Gives you a competitive edge Establishes your brand The most memorable brands that pop up in our minds are often the more established brands, with a distinct logo, story and personality behind the brand. Imagine your brand identity as a person, each having their own conversational quirk, personality and style flair. When you identify a clear tone of voice for your brand, people will come to find it trustworthy and dependable. How can you achieve that? Start by establishing consistent communication and tailor your messages to reflect your brand’s image while simultaneously addressing your customers’ needs. Don’t forget to be authentic and genuine, as well! In fact, 86 percent of consumers say that authenticity is important when deciding what brands they like and support. Around 91 percent of consumers have stated that they would prefer to buy from an authentic brand, and 63 percent of buyers surveyed would buy from an authentic brand over a brand that isn’t perceived as honest. That’s a large percentage of consumers that prefer authenticity over what you think they want to hear! While it’s no surprise that authenticity builds trust and trust increases sales, many brands still diverge from their brand identity. Whether inauthenticity is intentional or not, many consumers can sniff out even the tiniest missteps, and that alone can turn into the biggest debacles, like Everlane’s promises about transparency. So, bear in mind about being truthful with your customers–own up to any mistakes made and avoid sugar coating. My advice is to care about your consumers and remain true to your brand’s core values. Be communicative and understand your customers’ needs. And don’t forget to deliver messages that are relevant to your buyers. To stand out among your competition, focus on establishing your brand personality and building authentic relationships with your audience. Builds trust Have you ever heard this saying, “trust is earned”? It is not given, nor can it be bought, which leads me to build trust vital to a brand. To prove your brand’s “why” to convince people to buy, believe, and promote your brand, you must first gain your consumers’ trust. Building brand trust will also grow loyalty, engagement and advocacy amongst your customers, which means trust can drive sales. That’s why it’s imperative to use your tone of voice to express your brand identity with transparency when communicating with your customers because that will earn their trust better over time. Building trust and relationships with your customers encompasses way more than customer service and mere interactions with them. Instead, building relationships is about the concept of shared values. Since everything you do is a form of communication to your customers, there are plenty of ways to express your brand’s philosophy and better gain trust and resonate with people. A study by Harvard Business Review found that of the consumers who said they have a brand relationship, 64% cited shared values as the primary reason. No matter the industry or audience, we should remember that building and maintaining brand trust isn’t easy or guaranteed. It takes transparent messaging, consistency and authenticity in understanding and communicating with your audience. That being said, brands must instil and build a trustworthy tone of voice into every piece of content they create. Even mistakes and hiccups from your organisation can turn into a great opportunity to build trust if you get it right. Mainly because the trend for honesty and transparency is still going strong in today’s day and age. Creates an emotional connection with your audience Although everything has moved towards digitalisation, it’s still nice to have a personal touch with people in our interactions. Knowing that we live in a digitally connected but socially disconnected world, brands with a distinct tone of voice can connect emotionally with their audience. It gives people the feeling that there is a human voice behind the content. With the right style, you can elicit a range of emotions from your readers. Another thing worth mentioning is the importance of engaging with people through emotions. According to the Harvard Business Review, emotionally connected customers are more than twice as valuable as highly satisfied customers. These customers buy more of your products and services, visit you often, follow your advice, recommend you
Instagram Shopping: Why It’s Essential For Your Brand
Social shopping…it seems like one of the biggest buzzwords for businesses lately. Many successful brands have moved into the world of social commerce when we take a look at popular platforms like Instagram. It makes sense if you take a minute to think about it–most customers are on social media platforms constantly. It’s a natural inclination for most of us; the desire to keep up with our friends or stay updated on the latest trends, news, products, and etc. Brands that understand their customers and their actions understand that social shopping is so much more than what it is upon first glance. It’s a blend of social media and online shopping. Mostly, it’s revolutionizing the way we shop. By shifting your customers’ entire shopping experience to social, marketing and branding has a greater chance of transforming it as a direct gate for sales. On your best days, it may be the best base to grow your following and sales. For users, it allows them to experience a seamless shopping journey, from consideration to conversion. 90% of Instagram users follow business accounts, and 60% of Instagram users have reported that they find new products on Instagram. Interestingly enough, 30% of online shoppers say they would be more likely to make a purchase from a social media network. What is Social Shopping? Social shopping, in its most simplistic form, is a dialogue between you and your customer about your brands and products. This act of using social media to discover reviews and recommendations about certain products (regardless of whether its introduction is intentional or happenstance) can be both a challenge and an advantageous opportunity for companies. Now, you’re probably wondering: why should I care? Paves the Way for a Better Shopping Experience If you’re looking for ways to grow your online revenue stream, the best place to start is on your Instagram account. There’s a big chance that people are already talking about you on social media. Your customers may be using their platform to compare your products and share their opinions with their peers. This can be a powerful medium in which you can contribute to the dialogue. 56% of Instagram users follow brands on social media to see their products, which also means they’re ready to purchase within the app itself. With over 87% of people saying that social media platforms help them decide what to buy, it certainly gives brands a way to complete the entire buyer’s journey in one fell swoop. Helps Build Customer Loyalty and Authenticity Another way that Instagram helps businesses increase potential buyers is by providing the necessary analytics for brands to understand how they can build authentic trust among their audience and community. By utilizing social listening and big data analytics, marketers can infer their target audience’s preferences and motivations. Information like this could increasingly become an essential component in bridging the gap between marketing and sales. Generates Brand Awareness A crucial aspect of Instagram’s social marketing dexterity is its inherent ability to generate rapid brand and product awareness, especially when influencers are added to the mix. According to Digital Marketing Institute, 49% of consumers depend on influencer recommendations when making purchase decisions. Instagram aids by allowing influencers to add a checkout feature on their sponsored posts. When you combine the clout of influencers with the accessibility of Instagram’s Checkout on every part of the app, you’ll have an integrated tool that allows sales to grow through a marketing channel. Personalized Product Suggestions Lead to Higher Conversion Rates The great thing about Instagram shopping is that it only shows your products that are for your targeted audience. Imagine being able to walk into a store where everything was curated exactly according to your tastes. Due to Instagram’s thorough algorithm–which is all based on previous engagement of other users–you’ll be able to offer products to the customers who are more likely to purchase them. Essentially, it’s safe to assume that if a user stumbles upon your purchasable posts located in their Instagram Shop feed, there’s a viable opportunity of converting new (or old!) customers. The Bottom Line The strategies of bolstering online sales are evolving. Today, many customers are now shifting their buying behavior toward Instagram, where the beloved social platform makes shopping effortless and quick. As more and more businesses restructure their sales and marketing strategies to include social shopping, it’s suffice to say utilizing channels like Instagram will be imperative in aiding brands in reaching their target audience, building brand awareness, fostering customer relations, and boost eCommerce sales. With the large number of daily active Instagram users, it’d be an agile move to begin your own social shopping strategy!
Social Media Shopping and How It Influences Us
What is social media shopping? Is it social media marketing? Social media shopping, also known as social commerce, refers to the process of selling products directly to consumers on social media. To clarify it differs from social media marketing, which often uses content to drive traffic to websites or boost brand awareness. Rather, it involves having the entire shopping experience occur within the social media platform. For example, brands and businesses can set up online storefronts through the platform where consumers shop directly, rarely having the need to leave the app. They can browse through curated collections by brands, learn about their product details or be redirected to the brand’s website. With how rampant change is, it does not take much to assume that those figures are much higher now. How does it shape the way we shop? It influences our purchasing decision process (especially with social media commerce these days). Shopping is all about the social experience. I cannot possibly list all the reasons why I, or we, love to shop. However, in essence, it is a lot about learning what the trend is, which brands and products we identify ourselves with and how we fit into society as a whole. We play a part in our social circles to share good recommendations, and vice versa, we would trust it when coming from reliable friends and sources. We discover brands that we would never hear of, and we can easily learn about them instantly. There is no better time to be shopping online than right now through social media or online shopping. More so, because we have to adapt and accept the norm of living through this digital age alongside the pandemic. With brands pivoting their ecommerce strategies to fit this current situation, shoppers are now being presented with more intentional visual content, which often leads to them to discover more about said product or service. The easy accessibility they provide to product reviews is definitely attractive to us shoppers, which is something that I sure can relate to. After all, that is the appeal of being a social media user! Here are 4 ways that social media is shaping our buying habits: 1. It grows our love for shopping – with convenience One of the overarching themes of how and why we shop nowadays, is convenience. If a shop has an online presence, we are more likely to buy from them because we can do so with convenience. To sit cosy at home browsing for discounts and sales, screenshot and save for later or pay with a click of a button, is the norm. We no longer find ourselves in crowded places in-store or waiting in a long line to make our payment. In a time where we’re advised to stay at home, “convenient” shopping is everything. Plus, we are always on our phones and they seldom leave our sides. Living in this era, where smartphones and connectivity is the expectation, mobile shoppers are highlighted as a growing segment. Statista estimated that by the end of 2021, 73% of e-commerce sales will take place on a mobile device. From online grocery shopping to buying a complete look through an Instagram post, we have plentiful choices to buy what we want with the click of a button. Social media shopping features of shoppable posts, product tags paired with swipe up links are in place to make our lives easier. 2. It becomes a source for product discovery Social media has influenced the way we like to discover new brands, places, products and so on. Many of us turn to social media or the internet for help in our search process. Did you know? 70% of shopping enthusiasts turn to instagram for product discovery. Admittedly, I have done that too, personally scouting the feeds and stories of people I follow for their favourite skin care products they recommend. When we are on social media, ideas and inspiration can be sparked by looking at our feeds or sponsored posts. Since our brains are hardwired for visual content, it is no wonder we respond well to social media content. Subsequently, it leads us into shopping, saving or sharing. 3. Our reliance on it for product research Similarly, social media has also changed the way we talk. We become more aware of products, brands and trends! People nowadays are more savvy and in the know of happening trends, through the power of social media. And so word of mouth goes a long way, Search Engine Watch wrote that 81% of consumers’ purchasing choices are influenced by their friends’ posts on social media. Nowadays, people have learnt to be more smart with their buying decision making. With more information readily available, we learn to research more thoroughly. With so many voices on social media, it has become our go-to for recommendations, specific information for product research and advice. As we stumble upon a product we think we like, we take into account different considerations, most of which are in the hands of past users or friends. Reviews matter, and people know it. “According to the Global Web Index, 42% of internet users look for information about products on social networks.” There is a trust factor with other users and friends. We want to hear about their experience with a brand or product firsthand before we decide on our next steps, and we’re likely to count on it. If a brand’s customer service is good, you’d hear about it in the form of positive ratings and reviews. On the other hand, the power of reviews over a poor experience could leave a brand’s image and in trouble. Here are some interesting data around reviews: 4. Social proof is a greater force for buying decisions Naturally as social beings, we like the feeling of belonging in a greater community. We gain a lot from what is shared online, from our peers and those we aspire to be. There is power and influence in word of mouth sharing. Gen Z and Millennials are more likely to be influenced,
