Professional Certification and Accreditation

  • Certified Professional Trainer, IPMA, UK
  • Certified Sales Professional (CSP-SMI)
  • Certified Sales Star Inventory Professional, MY
  • BSc Bachelor of Science, Deakin University, Australia



Alex commands over 25 years of experience – as a developer (programmer), system analyst, project manager, pre-sales, service managers and later in his career with almost 10 years of experience heading the professional consultants team in management, consulting service sales and strategic planning.

Some of the companies Alex have led a team of consultants with a profitable business are Avnet Azure Technologies Sdn Bhd  (one of IBM’s Largest Distributors) and SAS Malaysia Sdn Bhd (Malaysia No. 1 Business Intelligence Solutions provider).

A graduate from Deakin University, Australia, Alex obtained a double major in Marketing Management and Computer Science. He is a person who believes constant development and learning should be given to the staff of the organisation as the people are the greatest assets to an organisation.

As a hands-on and people oriented person, Alex has trained, coached and mentored many consultants in his team who now has assumed leading roles in the ICT (Information, Communications & Technology) areas for the Financial, Manufacturing and Distribution Industries.

During his leadership roles in managing the consulting team of SAS Malaysia, he has driven the team to contribute consulting services revenue up to 50% of the company annual revenue for 4 conservative years. He is the first to implement in Asia the SAS’s worldwide initiative to grow business through partner channels focusing on partner’s enablement in solutions and consulting practice.

A Trainer & Coach that is different from the rest

Alex is well know to be open, friendly and he easily builds rapport with his audience. Using his real life experiences, he makes one’s learning experience impactful and participants can always reapply what they’ve learnt at their working environment.

Key clients he has worked with include Naza Group, United Overseas Bank Berhad, Naturally Plus, STRATEQ, Azure AVnet Malaysia and many more.

Some of the projects undertaken with clients includes, Sales Transformation, to gather information and consolidate the Sales Handbook for IT organisation. Profiling and manager’s briefing of sales professionals (sales & pre-sales) for a major IT channels organisation.

Alex is described by his participants, industry peers and friends as someone who is optimistic, persistent, encouraging, creative, intelligent, passionate and inspiring.