At the end of this program, participants will be able to:

  • Understand what it takes to have the leadership mindset for peak performance
  • Engage stakeholders in Influential Communication
  • Understand, prepare & develop the budget and forecasting process
  • Understanding the strategic impact of sales revenue, salaries, overhead cost, capital, cash flow, profit and loss and balance sheet.
  • Implement effective segmentation, mix and rates strategies for hotel revenue management & forecasting for revenue optimization
  • Strategize restriction controls at different demand patterns and availability based on demand patterns
  • Understand and implement Pricing Strategies in transient and group segments & its related cost implication that affect revenue and profitability
  • Online distributions – new trends and opportunities in leveraging technology and processes for revenue optimization
  • Interpret and analyze the opportunities / challenges from the market share results and using revenue strategies in decision making process to optimize performance
  • Impact of Customer Relationship Management in building loyal customers and sustaining raving fans
  • Leading a hotel revenue management team efforts in maximizing rooms and other revenue streams
  • Understand what it takes to have the leadership mindset for peak performance
  • Engage stakeholders in Influential Communication
  • Understand, prepare & develop the budget and forecasting process
  • Understand the strategic impact of sales revenue, salaries, overhead cost, capital, cash flow, profit & loss & balance sheet.
  • Implement effective segmentation, mix and rates strategies for hotel revenue management & forecasting for revenue optimization
  • Strategize restriction controls at different demand patterns and availability based on demand patterns
  • Understand and implement Pricing Strategies in transient and group segments & its related cost implication that affect revenue and profitability
  • Online distributions – new trends and opportunities in leveraging technology and processes for revenue optimization
  • Interpret and analyze the opportunities / challenges from the market share results and using revenue strategies in decision making process to optimize performance
  • Impact of Customer Relationship Management in building loyal customers and sustaining raving fans
  • Leading a hotel revenue management team efforts in maximizing rooms and other revenue streams

LEADERSHIP IN REVENUE STRATEGY

Revenue management continues to evolve at a rapid pace within the hospitality industry.  Recent studies and research are anticipating a shift from the room-based emphasis of tactical revenue management to a more strategic focus on total hotel revenue (or gross operating profit). Demands continue to fluctuate as hotel inventories grow across Asia Pacific. Revenue managers and the hotel leadership teams are needed to see the overall bigger picture when it comes to revenue & profitability opportunities and optimization.

Competent Revenue & hotel managers are expected to be more strategic and have strong analytical, communication and leadership skills needed to effectively work and communicate with different & multiple stakeholders in their organization.

This all new 2 days Leadership in Revenue Strategy was developed on this premise of growing and developing hospitality professionals in meeting the demands for the skills set, knowledge and mindset in leading their teams from a more strategic approach besides taking their fundamental skills & knowledge of Revenue Management to the next advanced level of applications and competencies.

WHO SHOULD ATTEND

General Managers, Front Office Associates, Revenue Managers, Sales And Marketing Professionals, Other Hospitality Managers responsible for the Revenue And Financial Performance of their hotels or organizations.

Program Prerequisite :
Participants must have attended 2-day Essential of Hotel Revenue Management prior to this workshop

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